A List of Art Books at Sketchbook Communications

Hello

 

Here is a list of art books ( ( in this link)  at my art journaling blog which I hope you can enjoy.

 

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The significance of the jpeg in the arts

At first, it seems like the jpeg is so insignificant that we should really laugh if anybody ever talks about it in an artistic setting. After all, isn’t it just a medium to transport our ideas from one place to another, a modern day quipu with pixels acting as knots, transferring our art into the digital landscape. A jpeg sits in our desktop folders after all , with many other jpegs.

So, what’s in it ?

The power to give more self-employment in the arts and feed society with the much needed creative knowledge to create what we know – at work and in our personal lives- in better ways.

At the moment, most of the art that is displayed in a jpeg is watermarked or created in a low resolution on the web. Artists can also save an image in an swf instead so that it may not be reproduced without permission. After all, at this moment, quite a bit of art on the net is downloaded privately. But, what if it wasn’t ? What would happen if artists were able to sell some art prints on the web as another way to promote and sell their work?

The gallery system and art fairs are not the only places to sell art work. Everyone wants art. Not everyone can buy art for large amounts of money. Art has been seen as being too expensive for “everyone”. I certainly do not think that art that sells for $3500 at an art gallery is for everyone. It has a small niche of buyers. Art on the web also has people wanting to buy art.

But, how many artists ask themselves what is it that the public really wants from me when making their work. Not many. This is one of the problems in the arts. If you look at the statistics, the kind of art that sells is not at all what you would expect.In art school, we are not usually taught to find an audience that will like and respond to what we do, with a marketing plan.

Should we cater to the arts and repond to their needs, if we can label them ? Or, do we market the living day lights out of our art and create this need ? Perhaops , we need both.

One thing is for sure, in a traditional art market, only few artists benefit from very few buyers.
On the web, there seems to be very few artists and art pieces that sell when compared to whow many are out there…however, there seems to be alot more buyers.

With this in mind, we cannot afford to look at the jpegs in the same way any more in the arts, not if they are able to bring art to so many people.

selling art today

There seems to be a stereotype that we can never sell our work as artists that we should not even try, unless we are the very best. Somehow, this doesn’t apply to all professions though, not to the same extent. Art is unfortunately equated as being a luxury for some. Yet, it is abundant in everything we see, hear and breathe. We all live for it. Without imgination, I do not think the new ideas that we need to grow together, in all sectors, can come. The art that can make society grow, in all sectors, is not for free. It comes at a price with a lot of hard work, not just to make it but to have the chance to make it.

Artists need to be commercial to sell period. I do not know why our work, which I admit also has the possibility to allow us to grow , is always seen as something that should be distributed, but never sold, outside of a monetary system….by somebody else… It is precisely because it is necessary, because we live for it, that it should be a part of the system. Engineering, medicine, law, teaching are also a part of the sytem where we grow in a different way. All are necessary. The more we grow and interact in all parts of our society with art, the more everyone benefits.

By hooking up art work to commercial system and selling art in digitized forms, art can be brought to more people in new ways. The possibility for all artist, dancers, actors, film makers etc to make a living of their work should be available for them in different venues that are more practical and allow them to make a living.

Nobody will be more happy than me to see artists become more commercial and look like they are ” a part of the system” since they should never have been excluded from it in the first place.

It is through the use of technology that I believe new venues for making and distributing art will come. Art on the web is different from art that you can touch and feel with your hands but at the same time it allows artists and readers many new kinds of possibilities.

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What is creativity for ?

Creativity should be mixed with other disciplenes…just as it is in real life.

Artists and computer engineers or mathematicians do not always mix at school or in daily life but when they work together and respect each other’s work, in service to one another, the result is more structured art and vivid mathematical or computing science formulas that take shape in very imaginative forms and communicate in new ways.

We must ask ourselves what is imagination and knowledge for? I do not believe that art could really be beautiful without an intention. Creativity needs an altruistic intention to be beautiful ..after all it is a form of communication in space and not just something on the surface, outside of the society that it is talking back to. Art helps us to learn more, to progress. and see what we can be. One example is from what we see in nature. Each mistake is a new opportunity. There is no judgement there.

Art should not be kept to just art, artists and the art world because physically this is not the way it was ever meant to be. There should be space for more mixing with visual creativity in the way we learn, communicate and recreate history, computing science, business and biology. I never saw 11 year old children enjoy learning about the digestive system more as when they were able to gather what they were learning about it to make imovies about how it functioned using drawings and their own art. It seems that creativity makes people more eager to learn, look and listen.

Visual imagery makes people want to connect to what they know, otherwise we could risk objectifying the signified. Numbers or things should never be more important than life and our relationship with it.

visual imagery should be integrated into the work we do. For example, I believe that inteactivity could play a wonderful role in the learning of mathematics. geometry and trigonometry which are both spatial and could benefit from being experienced in an artistic way. Learning about negative and positive integers on a grid could be done by creating identical reflections of sea imagery in a grid, just as it is in some fill in the blank paintings using numbers – except with four sides of reflections. Music as well could be learned using visual language so that a song can become a colourful drawing. The A note could be in the reds while the B note in the oranges…so that a mixture of all these notes has different colours in a particular compartmentalized and possibly sequential space, just as Paul Klee suggested in some of his writings. I always imagine what Ad Parnassum may look like in a song. I suppose it would have to be written and digitized into a grid, since it has seperate components. It would be interesting if musicians, artists and computing scientist could meet to show us what Ad Parnassum could sound like…Could we create a reading system to make some drawings sound good ?

In my opinion, art is meant to give new ideas and hope when there is none, new possibilities when the old ones did not work